We'll be honest with you. Those five words are perhaps not what you'd expect to
hear from an estate agent. But it's the way we are, and, we've found, it's good
for business. All parties respond far better when they trust you.
We'll be honest with you about what your property's worth. It's very easy to say
your property is worth far more than it is, because of course that's what you want
to hear. But it does you no good – you won't find a buyer and you'll resist lowering
the price because your expectations have already been set. Eventually of course
you will lower it, but you'll have lost a lot of time.
We'll be honest with you about the level of interest that's been shown in your property.
We'll be honest with you about the state of the market. And we'll be honest with
our advice.
With your help, we'll have a correctly priced and presented property to sell. And
then with our prominent office position, press advertising and listings on the major
Internet property portals, we'll attract plenty of interest – one that we're then
expert at converting to a sale.
Don't let your sale slip away.
Just when you think the hard part's over, and you've got an offer made and accepted,
in fact that's when the hard work's just beginning. There are many pitfalls between
offer and completion, and we'll navigate you through them. Naturally, we have plenty
of incentive, as we don't get paid if you don't complete. But the same applies to
other estate agents, and they're remarkably indifferent – rather than have any one
transaction take a lot of effort, they'd rather just have as many deals on the go
as possible, and make their money off those that make it through.
By contrast, we're committed to every transaction, committed to getting both a happy
buyer and a happy seller. And that's where our experience and understanding of our
buyer and seller pays off in spades. Hitches are not uncommon – the problematic
survey, gazumping and gazundering, issues with the lease or freehold – it's how
you handle them that makes all the difference. And understanding people and the
peculiar pressures of a property transaction makes all the difference between deals
that fall through and deals that go through.
